About the Book
"Strategic human resource management becomes increasingly important in today’s competitive global marketing environment. Agile technologies depend on attracting and managing top talent, people who have the skills for digital communication, social engagement, cross-training in different competencies and making relevant contributions to the company’s culture and core values. That’s why strategic HR management is so critical to attract, retain and develop human capital.
The right HR policies and technologies can automate management tasks, streamline administration, nurture customer service, engage staff and control the increasingly critical service model that has replaced or strengthened the traditional manufacturing business model. In today’s user-friendly digital environment, it’s critical to build strategic partnerships, create excellence in service delivery and control every aspect of the customer experience. That requires an informed, engaged, technologically savvy and loyal workforce.
Strategic human resource management, in today’s business environment, relies on software, digital equipment, technology and proactive human intelligence to stimulate employee engagement, attract and retain top talent, manage succession planning and meet company short- and long-term goals.
Strategic insight is critical for building an agile and scalable business. One company found that putting the right people in place was one of the biggest differentiators for staying at the top of its industry. In fact, reports from some of the world’s top companies show that HR departments – using strategic human resource management – are critical in facilitating sustainability by balancing environmental, social and economic factors to facilitate better short-term and long-term performances.
Strategic HR management enables smoother growth, greater flexibility and faster reaction times to business trends. The right strategic human resource management processes ensure that a company has the right people in place at the right time to take advantage of market trends and business opportunities for growth.
Today’s competitive business practices include recruiting and retaining employees who demonstrate less loyalty to organisations and greater allegiance to core values, personal reputations and peer-to-peer relationships. HR departments need to work as strategic partners with the C-suite and at-large employees to foster loyalty, impact company decisions and fulfill their obligations.
HR professionals have long pursued greater influence in the boardroom. Savvy companies are inviting HR staff into positions of prominence when these workers can demonstrate knowledge of human resource strategic management best practices. HR staff can advance into prominence by championing the right management software, technology tools, business intelligence and human resource strategic management policies."