About the Book
"E-commerce is the most important application of the new communication technology. E-commerce allows to understand how companies have developed in recent years and the adoption of electronic commerce to their procedures have grown significantly to improve their conditions regarding presence in the international market and break down barriers and reduce costs by removing intermediaries in the value chain. Manufacturers, traders and consumers can now reach the market more quickly and get more information than they could ever before. The electronic commerce has penetrated the businesses in many ways. E-commerce has tremendously reduced the transaction costs allied with purchase, sales, operating, holding inventory and financial cost. The application of e-commerce through development of web site enhances the potential global market and sales revenue, product, potential new customers, services and geographical areas. In term of non-financial benefits, e-commerce has significantly helped improving human resources and timeliness, quality of services, customers’ satisfaction and some other indirect effects. The literature on electronic commerce reveals that the adoption of electronic commerce potentially brings significant benefits to SMEs as support.
Two-Volume “Brig’s Handbook of Methods & Research in E- Commerce” includes core enabling technologies as well as the implications of these technologies for societies, economies, businesses, and individuals. Readers will find a host of important theoretical and empirical research findings that are leading the way to a better understanding of electronic commerce and its impact. In the past few years, enterprises across the globe have experienced significant changes in their business information system. Huge investments were made in enterprise resource planning system implementations but still they struggle to get timely information that is needed to make effective business decision and to ensure continuous growth of enterprises. Placing “e” in front of any process or function seemed to be the magic prescription for never ending story of success and rapid returns for enterprises. E-business, e-procurement, e-sales, e-payment, e-banking, e-CRM, e-CAD, e-delivery are just a few. Internet, for example is becoming one of the most popular medium in transmitting various data. Users can find any kind of information within a shorter time compared with conventional method that consumes more time.
The composition of electronic commerce has remained fairly constant over the past 10 years. E-commerce is dominated by business to-business (B2B) sales which are often handled through electronic data interchange (EDI). Approximately 90% of the value of e-commerce is B2B. Social networks and participatory web are also used increasingly to market and sell products online in a way that is best suited to individual users. New knowledge and skills need to be acquired or developed by companies that enter into e-commerce to successfully enter new electronic markets ranging from cultural differences, the type of institutions which are sought through agreements to regulate cross-border transactions by email to regulate certain aspects of the companies which should work on bringing international rules, and new agents that appear today in e-commerce in the form of intermediaries in electronic commerce markets. This technological advancement has resulted in evolution and innovation of many products, services and business processes. The explosion of E-commerce has created new phenomena in our lifestyle especially in shopping activities. Consumers can easily buy products or services like magazines and airlines tickets via Internet. Electronic commerce is present in economic life before the proliferation of the Internet. This means that it can give extremes on the planet since by reducing intermediaries; it has a direct relationship between businesses and consumers. Therefore, transaction costs are reduced and allow entering a global market to offer and demand for goods and services, these characteristics that differentiate the traditional e-commerce.
E-commerce is changing the economy and how business is done these days. It assists e-commerce industries to discover new ways to grow markets where they strive to attract and retain customers by adjusting products and services to their needs, and reorganize their business procedures to deliver products and services more efficiently and effectively.
Two-Volume “Brig’s Handbook of Methods & Research in E- Commerce” theorizes the role of e-commerce and its sub activities in creating business success. The text highlights e-commerce milestones and presents some recommendations and future strategies of e-commerce in specialized industries in years to come. As an explanatory, conceptual, theoretical and descriptive analysis, the Handbook is expected to benefit large group of users and initiate further study in the area of electronic commerce."