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Brig's Handbook of Methods & Research in Social Media And Business Intelligence (2 Volumes)

9781788351447

Kerrie Mengersen, Colin Fidge,et al.

Publisher: Brigs Academics

£290


(For Online Orders)

About the Book

"This book has been written in easy and fluent language expressive and self-explanatory labelled diagrams, concise but not too brief, written to the point starting from fundamentals and finishing to the most advanced and current concepts. All diagrams have been provided with detailed legends. Some diagrams have been drawn the author himself from the original source, while the remaining ones are quoted from the authentic works. Social media monitoring provides functionality for listening, tracking, and gathering relevant content across wide ranges of social media. Social media monitoring products are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. The products can also be used by researchers to gain information on social trends or by media outlets to identify breaking news. Social media monitoring tools allow marketers to personalize content to specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many social media products monitor posts in a variety of different languages and countries, allowing businesses to localize advertisements. These products are intended to provide demographic data, understand social media presence, identify negative mentions, engage users, and improve a brand’s reputation. Social media monitoring products often provide information that benefits social analytics software. Monitoring functionality can also be found within social media management software as a feature or social media suites as either a feature or standalone product. Many media monitoring products also monitor social media as well. One of the most salient trends to emerge in Business Intelligence is social BI, which focuses on social media analytics and presents results in easily consumable ways to create action. There are many different aspects of social media, analytics, and marketing that social BI both encompasses and improves. Certain irrevocable changes have taken place in both the data and business landscapes that have altered the way that businesses and their customers interact with one another. The immediacy and ubiquity of social media have helped spur the need for advances in social BI. There are multiple ways of accessing social Business Intelligence and an ever broadening customer base that can take advantage of its insight—and the opportunities it provides."

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